Strengthen your facility s reputation while decreasing the likelihood of lawsuits. If one resident has a positive and pleasant experience in your care, they ll tell their families, and their families will tell their loved ones and friends. Developing an effective customer service program is the first and most essential step in protecting your organization s reputation and showcasing what it has to offer. By providing proper family education and handling adverse events in a straightforward manner, you can reduce the likelihood of legal action being taken.